BRANDING, PACKAGING, & SOCIAL ASSET DESIGN LEADERSHIP
Serving as the in-house designer at Global Protection Corp. (GPC) has allowed me to use my creative skills for a cause that I am passionate about—sexual health education. I work within the established brand guidelines to assist the product development and marketing teams.
Packaging makes up about 70% of the work that I do at GPC. While the design itself is the work of the VP of Brand Strategy, it is my responsibility to extend that design across our many retail packs of varying sizes and prepare the separations for the printing vendor. The ONE packaging consists mainly of folded carton, flexible plastic shrink sleeves, and cardboard shipping cases. Being classified as a medical device world-wide, all artwork changes go through a strict Quality Assurance check to make sure they are compliant with ever-changing regulations in all regions the items are for sale. I photograph all of our finished products for our e-commerce sites, social media, and marketing materials.
Educational & Marketing Materials
While GPC has several brands, most of my work focuses on Global Protection as a whole and the flagship brand, ONE®. Many of the materials created for GPC support the sales team to let their clients know about specials and new products. I created the Pride Pack for the June celebration of LGBTQIA+ Rights. The pack includes a variety of condoms, lubes, and vibes and was so popular that health organizations started requesting them by the case and we now offer it year-round.
I assist in planning out the content calendar for the ONE Instagram. I use Trello to schedule the posts, to review and approve content, and organize ideas from all team members. As a small team, most of our content is “proactive” and created far in advance. Additionally, a lot of our content is user-generated through challenges on our advocacy platform, Momentum™.
Pokémon Day on the Boston Common, 2016
During the hype around Pokémon GO, trainers from all over Eastern Massachusetts descended upon the Boston Common for a day of catching Pokémon and gym battles. We joined in by turning our condom carrying cases into Poké Balls and providing a step-by-step DIY how-to on our blog so fans could make their own.
Additional Skills & Responsibilities
Customer Service Chat (Tidio) and Phone Support for myONE, Shopify orders backend, MailChimp email design, Powerpoint/Keynote presentations, rotating PDFs, creating and editing SurveyMonkey surveys and analyzing the results.