BRANDING, PACKAGING, & SOCIAL ASSET DESIGN LEADERSHIP

Serving as the in-house designer at Global Protection Corp. (GPC) has allowed me to use my creative skills for a cause that I am passionate about—sexual health education. I work within the established brand guidelines to assist the product development and marketing teams.

 

Packaging Production

Packaging makes up about 70% of the work that I do at GPC. While the design itself is the work of the VP of Brand Strategy, it is my responsibility to extend that design across our many retail packs of varying sizes and prepare the separations for the printing vendor. The ONE packaging consists mainly of folded carton, flexible plastic shrink sleeves, and cardboard shipping cases. Being classified as a medical device world-wide, all artwork changes go through a strict Quality Assurance check to make sure they are compliant with ever-changing regulations in all regions the items are for sale. I photograph all of our finished products for our e-commerce sites, social media, and marketing materials. 

Separations for the ONE® Intense Arousal Pleasure Kit. Showing spot cmyk, spot matte, and base white layers.

 

Educational & Marketing Materials

While GPC has several brands, most of my work focuses on Global Protection as a whole and the flagship brand, ONE®. Many of the materials created for GPC support the sales team to let their clients know about specials and new products. I created the Pride Pack for the June celebration of LGBTQIA+ Rights. The pack includes a variety of condoms, lubes, and vibes and was so popular that health organizations started requesting them by the case and we now offer it year-round.

I layout and order business cards for new employees.

I layout and order business cards for new employees.

One-sheets to help our sales team introduce our customers to new products and non-profit pricing. See More.

The USCA Conference Booth.

The USCA Conference Booth.


Social Media

I assist in planning out the content calendar for the ONE Instagram. I use Trello to schedule the posts, to review and approve content, and organize ideas from all team members. As a small team, most of our content is “proactive” and created far in advance. Additionally, a lot of our content is user-generated through challenges on our advocacy platform, Momentum™.


Pokémon Day on the Boston Common, 2016

During the hype around Pokémon GO, trainers from all over Eastern Massachusetts descended upon the Boston Common for a day of catching Pokémon and gym battles. We joined in by turning our condom carrying cases into Poké Balls and providing a step-by-step DIY how-to on our blog so fans could make their own.


Additional Skills & Responsibilities

Customer Service Chat (Tidio) and Phone Support for myONE, Shopify orders backend, MailChimp email design, Powerpoint/Keynote presentations, rotating PDFs, creating and editing SurveyMonkey surveys and analyzing the results.

American Dad

General TBS

For parents who see a whole future unfold in the tiniest of gestures, it is never too early to save for your child's education.
Featured in the Communication Arts Advertising Gallery.

Print


Online Video


Social


Out-of-Home


Jesse Saler, art director
Laura LeBel/Jason Piroth, associate creative directors
Rob Kerr, executive creative director
Jill Greenberg, photographer
Emily Barrow, agency producer
Bright Red\TBWA, ad agency
Florida Prepaid College Board, client

Promoting Pen of the Month

The Pilot G-2 is the #1 Pen among Gizmodo Readers


Pilot Pen takes on April Fools with #PowerToThePrank


#HollyWords

Pilot Pen calls for celebrities to share their words of inspiration at the GBK Golden Globes Celebrity Gift Lounge.

Print

Television

The American Psychological Foundation, November 2018

 
 

Smartass & Sass
Subscription Box
November 2018

 

NorthStar Academy, 2016

Business Cards for the Teachers/Counselors

Improv Asylum, 2017

“Country Song for Liberals”  Title Card Typography,  Watch

“Country Song for Liberals” Title Card Typography, Watch

The City of Pensacola

ForRent.com